As the weather warms, school gets out and round outside really start to crank up, we thought we'd share a few ideas on interesting ideas to market your indoor golf facility that we've seen others doing:
Outdoor instruction simply cannot match the feedback and analysis you can get in a controlled environment loaded with sensors and video equipment. We've seen quite a few facilities marking the science of game improvement to get players to book hours on the simulators - with or without a pro giving lessons.
Not every kid feels comfortable at a course or driving range. Some have difficulty with heat and allergies. Offering an indoor golf camp is a fun an interesting way to learn the game. It can also be a great way to drive known bookings around low volume hours. Make sure you check into any special laws or licensing needed for running a camp.
This is a bit of a twist on the summer camp idea in that it is geared towards kids, just not for as long of a duration. You can offer a special for parents to play on other simulators while their kids attend the party.
Introduction to Golf
Target folks who would like to learn, but may be intimidated by going out on the course. Offer a spouses special for your regular players. Help them get started in the game and you can potentially grow a new base.
Leagues, Contests and Charity Events
Offer special events to draw in players. Contests like closest to the pin and long drive get folks in the door, but you'll probably have a little work to do to keep them there.
Fitting and Demo Days
Partner up with your local sales reps. Offer your customers a chance to come hit all the new clubs in one place. You may even be able to get a piece of the action on equipment sales if all goes well.
If you have food and beverage capabilities, you can offer a combo package of food, drink and play time on the machines. Do a promotion to keep cool at the hottest part of the day and come in for a round and a drink.
It rains during the summer and you can offer a place to play when other courses can't. Give a "Rain Check" coupon to local clubs to let players come to your facility and get a discount when it rains.
I've been running a short golf simulator survey on this site for a couple months to collect information on simulator buying behavior. I thought I'd take a moment to share some of the results to date, but before going into details, I want to highlight a couple points. First, this was by no means a scientific study. I did not attempt to make my sample represent the general buying public - in fact I did not control the sample in any way. This is also a relatively small group, so the results may not be representative of a larger group - that said, here is what the results are showing.
Most of the folks taking the survey plan to purchase one or more simulators. Not surprising given they probably came to my site looking for information on simulators. It does appear though that folks looking to buy, know a good bit in advance and take some time to research and plan their purchases.
Almost all of the survey participants indicated plans to look at more than one simulator before making a purchase decision. More than half indicated looking at three simulators. I wish I'd included a comment section to collect info on the pro's and con's of each brand reviewed. Please comment if you have info to share on this topic.
Price Paid / Quoted
Admittedly, this was the question I was most interested in seeing. Prices for a mid-range golf simulator appear to be $25k+ based on survey responses. I'm not sure what to make of the under $10k response - maybe it was for home versus commercial use.
Since this one allowed multiple selections, it has the most responses. In this small sample, it looks like there is a primary and secondary tier of golf simulator brands being considered by potential customers.
If you like this article, you may also want to check out our article on Golf Simulator Market Share