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Harness bad weather as a marketing tool

11/23/2013

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We all know that bad weather is generally good for indoor golf, but are you making full use of bad weather forecasts to drive traffic and new customers to your golf center?

You could be scanning the weather forecasts every day and then manually blasting out coupons and messages, but that takes a lot of time and there is a better way.  You can harness the web to do the work for you.

I've created a very simple to use step-by-step guide that will enable you to set up a custom (and automated) weather alert for your area that will then automatically post content of your choosing to one of many potential online marketing channels (I.e. Twitter, Facebook, Blogger, Wordpress, etc).  It does not require any coding and takes less than 20 minutes to follow the instructions.

Check out the details and get the instructions here. 


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One more reason not to play in the cold

11/22/2013

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I had no idea that rounds might not count towards a handicap because the course was playing too hard.  Kudos to Diablo Golf for an awesome graphic and great information.

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Golf Simulator Market Share

11/16/2013

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With the amount of money you spend on a golf simulator, you would think it would be easy to find a report on golf simulator market share.  It has been a singularly difficult task and about the only share metrics come from the manufacturers themselves.

So I'v decided to do my own sort of market share estimate by comparing how often each brand is searched using the Google keywords planner.  It allows you to enter  search terms and see the average monthly searches on a particular keyword or group of words.

This is an imperfect science, but the results are somewhat intuitive as the larger brands appear to be searched more frequently.  In all cases I added either "simulator" or "golf simulator" to the search term so some of the names with generic meaning did not pull in searches about other topics.  

Here are the results:
An interesting point of note is that "golf simulator" alone is searched on average 14,800 times a month.

Brand Searches/Month
TruGolf 585
aboutGolf Limited 480
Full Swing Golf 320
High Definiton Golf 260
Foresight Sports 195
BoGolf 140
Holiday Golf 90
Golfzon 90
Visual Sports 40
GolfBlaster 3D 30
X Golf Simulators 10
SportsCoach 10
Let me know if there is a brand I've missed.
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