Data can be an amazing tool for making decisions and it doesn't have to be complicated to use. Take Google Trends as an example. It provides a simple graphical view of how frequently certain terms are used in searches. This can be incredibly helpful to you in finding out what customers are looking for that you can offer.
I've imbedded a simple chart below of the trends of four search terms. I was looking for terms related to indoor golf that peak in the summer. The potential use case here is to find terms that are more frequently searched than indoor golf in warm weather. In this view, "golf league" and "tee time" are the winners and "golf lesson" doesn't seem to be a frequently searched term.
What is really cool is that you can take this even further and drill into geographies, related search terms and more. The map below is an example, you can hover your cursor over the map to see the number of times Indoor Golf was searched. on the Google trends page, you can even see this over time on the map. I highly recommend using Google Trends to look for macro trends that can help you improve your marketing efforts.
I read just about everything I see as I find it pays off in big ways by helping power creative thoughts. Well last night I was browsing the local college's continuing studies guide and I ran across a golf class being offered at a local course on the indoor golf machine.
I thought to myself "this is brilliant". The course is getting free advertising to a well-targeted demographic for golfers while potentially generating income and new customers at the same time.
I immediately went to the school's website to see what they were doing and here is what I found:
Come play some of the finest courses in the world (such as St. Andrews, Pebble Beach, Troon North, and Torrey Pines) on our Indoor Golf Simulator! Students receive four rounds of indoor golf and may bring up to three additional players with them at no additional fee to join in on the fun. Come Rain, shine, or the winter chill: the weather can't stop you now!
The class is $375 and instructions have potential students calling the golf facility directly versus registering through the school. In looking through the online catalog a bit further I found that this wasn't the only offering. There were others targeting juniors and seniors on the site. Pretty cool and creative idea to extend your marketing budget.
Call your local college today and offer to create a golf class for their continuing studies program.
I am a big fan of an Amazon service that saves me both time and money - Amazon Subscribe and Save. It is an automated ordering service for supplies you use all the time. Things that you regularly use like paper towels, cleaning products and batteries are all available on the site. You can get things like sports drinks, chips, crackers and other grocery items as well.
By setting up a recurring order based on how quickly you go through inventory, you can control when items are delivered, save time manually ordering and save space by having it delivered when you need it. You save up to 15% on your entire order when you receive 5 or more subscriptions on your monthly delivery day and there is free shipping on every Subscribe & Save shipment. You can change or cancel at any time and you only pay when the item is shipped. Pretty cool way to help run your business. Click the logo above or this link for more info.
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