The Indoor Golf Player Preference Study
Yardstick Golf recently completed a survey of indoor golfers to understand their preferences and find out more about what might make their experience more enjoyable or more frequent. This paper shares what we found and how you might use the information.
The study is 5 pages covering how factors such as a player's handicap drive differences in how they think about indoor golf, how frequently they'll play, whether they'll recommend to a friend and more. The preferences study is free with your purchase.
Here is a quick insight from the research we're giving away for free: golfers rating beverage choice and quality as excellent at the facility they most visited spent 2x the average respondent in the survey. Might be time to revisit your beverage selection.
Get the Indoor Player Preference Study for free in June when you purchase our Indoor Golf Study and Start up model here http://www.yardstickgolf.com/indoor-golf-study-promo.html
Have you played indoor golf recently? Do you run a golf center? Join our Indoor Golf Center Customer Satisfaction Survey.
We have decided to create a pooled customer satisfaction survey. Our premise is that we can all benefit from the results of an industry wide customer satisfaction survey.
By participating, you'll not only get the full details on any specific response about your golf center, but you'll also get an aggregate view of customer feedback for all golf centers.
Think about how powerful that would be. You'd get a much wider audience view on things like what incentives would encourage more summer play. The power of the pooled survey is that we can drive a lot more response that will create more confidence in the answers we are getting from the survey.
Please note that we are not collecting any personally identifiable information on the survey, so you can be assured of customer confidentiality.
Here is a link to the survey:
There are several ways to get your customers to participate in the survey. You can add the link on your website, you can email the link to your client list, or you can post it on your social sites like Facebook. We'll run the survey through March and then provide info to all participants.
Thanks for your participation!
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