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Indoor golf is seasonal - is there anything you can do?

5/4/2013

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Most people close to indoor golf know it is a seasonal business.  Our golf center survey found that business is much more robust in the cold and wet months than it is in the warm and dry ones.  No big surprise there.  What is interesting is that the trend for "indoor golf" searches on Google is seasonal as well.  Notice how the index from Google below shows that indoor golf searches peak around January each year and tend to bottom out in the May through August period.
What does this mean for your indoor golf business?
It means that your off season marketing efforts need to be broader than just talking about indoor golf.  Be creative, look for ideas that align with search trends, provide what folks are looking for in your area.  An example is "Golf League" in the chart below.  It's peak will perfectly correlate with the off season bottoms on indoor golf in terms of search trends.   Get creative, do your research and find ideas lie golf lessons, golf tournament, or golf coupon (I know those aren't too creative, but they do better support summer search patterns than indoor golf.
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  • Home
  • Open a Center
    • Open a Golf Center
    • Indoor Golf Revenue Calculator
    • Golf-simulator-cost
    • Golf Simulator Design Ideas
    • StartupChecklist
    • Free Business Plan
    • Location Selection
  • Play at Home
    • Golf Sim Plans
    • Home Systems
    • Best Golf Simulator Software
    • Outdoor Golf Simulators
    • Golf Hitting Mats
    • 10 Best Golf Simulator Projectors
    • Best Golf Nets
    • 10 Best Indoor Putting Greens
    • Golf Simulator Impact Sreens and Enclosures
  • Reviews
    • GSPro vs E6 Connect
    • Motorized Push Carts
    • Best Lightweight Golf Bags
    • Best Golf Travel Bags
    • Best Golf Rangefinders
    • 7 Top Golf Cart Speakers
    • 8 Top Golf Cart Coolers
    • Golf Glove and Golf Grips for Sweaty Hands
    • Best Golf Alignment Sticks
  • Blog