Who is your competition
I've shared information on www.bundle.com before, but it really is a great tool to help you think about your business. I've learned that indoor golf owners are very concerned about competition from other indoor golf centers, but most cities don't have multiple indoor golf facilities. However, most cities have a range of entertainment options. How can you see where else your customers are going?
That's where bundle comes in (and it is free). Type in your facility name and city and hit "Go". Bundle has a vast database of all sorts of stores along with credit card transaction data that they use to build a site like Yelp, but with a but more emphasis on where people spend their money versus what they say about a place.
I picked Gonzo's Indoor Golf for a quick example on how you can make use of this data. Here is the first page that comes up when I select Gonzo's:
Gonzo's is doing relatively well based on spending data compared to other recreation opportunities in South Burlington. Let's see where Gonzo's customers come from to visit the golf center.
About 18% of customers come from the same zip, 69% from the same county and nearly all are from Vermont. But where else do Gonzo's customer spend money on recreation? Bundle can show you that as well.
This was a much longer list, so I am just showing the first couple. You can find out what else your customers like to do and develop marketing strategies to get more of their entertainment dollars. Visit these places, see what they offer, maybe bring a little of that back to your shop. Another way to use the info is in how to target your marketing. This sort of info gives you clues into the lifestyles of your customers and can help you pick other places to advertise your business.
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