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We've had too much egg nog!
We're offering the Indoor Golf Study and the Excel Start Up Model for a very low price and and we're including the Player Preference Study as well.


Get both today as this promotion is only good until the end of January!

Get our best price ever! 
Get both at an unbelievably low price

Get both and save with our lowest price
$89
(Was $449)
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And we'll include the Player Preference Study at no extra charge!

Clicking "Buy Now" takes you to PayPal.  Once you enter your payment info, you'll be redirected back to this site to download your material.  You will need to click "Return to Merchant" after the receipt page if you pay by credit card.  If PayPal does not take you to the download page, email me at info@yardstickgolf.com and I will send you the link.

The Indoor Golf Study and Excel Business Model

Yardstick Golf recently completed an extensive survey of golf center owners across the United States seeking to understand key business trends, strategies and drivers of profitability. We combined the survey data with information on things such as local golfers, weather and average daily traffic to gain a deeper understanding of what drives success for indoor golf centers.


Indoor golf facilities participating in the survey were a combination of “pure” indoor golf centers and “combination” facilities.  “Pure” indoor golf centers generally offer simulator golf as the only golfing option.  “Combination” centers offer both simulated and outdoor golf options.  A vast majority of the survey participants own a single location under their own brand (I.e. very little franchise activity).

The study provides key information such as which criteria were most important for center owners in choosing a golf simulator. It also provides analysis on expected golf center visits by month and customer visit frequency based on key drivers such as golfers in a 10 mile radius. We also provide a breakdown of what percent of revenue comes from simulator use, food, beverage, lessons, merchandise and events. Find out how facility owners evaluate the effectiveness of various off season approaches to driving traffic.

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The Indoor Golf Study
There are currently over 100 commercial indoor golf centers in the United States.  Nearly all of these are located in the northern half of the US.  We surveyed indoor golf centers about factors driving simulator choices, visitor volumes by month, frequency of golfer visit, composition of revenue and future plans.  Surveys were completed by just under 20% of the indoor golf centers noted above and should be representative of the industry as a whole.


The Indoor Golf Center study is a valuable tool for center owners, potential investors and vendors to the Indoor Golf Center industry. In addition to the detailed analysis described above, the study provides straight forward metrics to benchmark your business:
  • Average hourly simulator price charged
  • Simulator utilization by month
  • Revenues by age of business and number of simulators
  • Ratio of the number of simulators per golfers within 10 mile radius
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Excel Indoor Golf Start-up Model
The model takes all of the information learned in the study and puts it into a simple to use Excel-based business model.  It allows you to project profits and losses based on real business averages learned in the study.  

The model includes information to help you determine the right number of simulators for your center based on home ownership, number of golfers in the area and weather.  

It also includes a 3 year summary financial projection based on the input you provide along with detailed monthly forecasts for years 1 through three on separate tabs.  Each is formatted and ready to print to make it easy to use with your bank, investors or business plans.

The model allows you to see averages and adjust assumptions for:
  • Monthly player volume, along with food and beverage consumption and cost per golfer
  •  Cost of rent, marketing expenses and merchandise sales
  •  Number of simulators and rate charged per hour for simulator use
  •  Initial capital expenses, number on staff and square feet of your facility
  •  Hours per week the golf center is open
  •  and much more. . .