Great site and great help. The market report for indoor centers was very helpful for planning a new business along with the financial model. Also they helped with a survey to estimate potential demand, all around very helpful. Thanks again!
-Neal Salman

Get a Free Indoor Golf Business Plan

Picture
We've developed a 10 page business plan guide for those thinking about launching an indoor golf center business.  

The plan is 100% free to download!

Our Indoor Golf Mission

Our mission is simple. Yardstick Golf's aim is to help you build a successful indoor golf business through research and data driven strategies.  A recent study on using data to improve business by McKinsey (a leading global consulting firm) found that most retail businesses could improve their top line by over 10% and their bottom line by roughly half through improved use of data .

Our benchmarking study takes that one step further.  By examining the performance of peer indoor golf businesses, you can quickly target the areas needing improvement.  The benchmarking data also provides you with achievable minimum goals and targets based on the experience of others.

We've done extensive research on the indoor golf business.  By combining surveys, data about businesses, traffic, weather and golfer demographics we've determined the keys to running a successful indoor golf center.

How The Data Helps You

Starting a business is a little like buying a house.  You want to research the neighborhood and builder before pulling the trigger.  In starting a business, you want to find out whether there is demand for your idea, how the business model works, and what are some of the best practices of a successful business.  This is where our research comes in - it helps you get a quick handle on these topics to develop an educated plan for your business.

In addition to getting a good idea of how indoor golf facilities make money, our research will help you:
  • Helps you get a loan by showing lender industry grounded figures on revenues
  • Test your assumptions on revenues and costs
  • Find out what size facility gives you the best profit

Why I Started This Website

I began looking into indoor golf as a potential investment opportunity.  In doing so, it quickly became apparent that the assumptions about the number of rounds played drove the business case on such an enterprise. This refers to both the number of simulators my area could support and the percentage of time they would be rented.

Most of the simulator manufacturers had ROI models that they provided me showing an expected utilization of ~70-80% for the year, but were unable to share actual results.  They also didn't have any empirical information on impacts of weather, population, etc.  I decided to create a survey to collect that sort of information and provided a copy back to participants of the survey.  

What I found was that these ROI models overstated actual use.  I was also able to evaluate a number of other data sources covering weather, golfers in a 10 mile radius, home price, percentage of renters, etc around a facility to identify a few drivers to help build a forecast of expected utilization in my area.  

Given the total lack of information like this, I thought it might be interesting to see if I could build a community and continue to gather data that owners would find useful.   
Picture
Autism Awareness is an important cause to us at Yardstick Golf. Thanks to our customers for helping us raise $550 for the 2015 Autism Society Central Virginia 5K Walk.   

Request a free consultation

Picture
Provide your contact information and we'll have our partner, Ace Indoor Golf contact you about their free consultation.

The founders of Ace Indoor Golf have a combined experience of over 18 years in the indoor golf simulator industry. They have installed over 200 simulators in both the commercial and residential markets. 

By representing more than one manufacturer, Ace can customize  products to meet customer’s specific demands.

Request more information - info@yardstickgolf.com.

Copyright © Yardstick Golf 2013-2016