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About me - Lem Clevenger

I began looking into indoor golf as a potential second career. After years in banking, I began to dream about a second career in golf.  I've always loved golf and thought about switching careers to become a business owner.  In doing some research, it quickly became apparent that the assumptions about the number of rounds played drove the business case on such an enterprise. This refers to both the number of simulators my area could support and the percentage of time they would be rented.

Most of the simulator manufacturers had ROI models that they provided me showing an expected utilization of ~70-80% for the year, but were unable to share actual results.  They also didn't have any empirical information on impacts of weather, population, etc.  I decided to create a survey to collect that sort of information and provided a copy back to participants of the survey.  

What I found was that these ROI models overstated actual use.  I was also able to evaluate a number of other data sources covering weather, golfers in a 10 mile radius, home price, percentage of renters, etc around a facility to identify a few drivers to help build a forecast of expected utilization in my area.  

Given the total lack of information like this, I thought it might be interesting to see if I could build a community and continue to gather data that owners would find useful.
  


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Our Indoor Golf Mission

Our mission is simple. Yardstick Golf's aim is to help you build a successful indoor golf business through research and data driven strategies.  A recent study on using data to improve business by McKinsey (a leading global consulting firm) found that most retail businesses could improve their top line by over 10% and their bottom line by roughly half through improved use of data .

Our benchmarking study takes that one step further.  By examining the performance of peer indoor golf businesses, you can quickly target the areas needing improvement.  The benchmarking data also provides you with achievable minimum goals and targets based on the experience of others.

Whether you are a golf pro, a course manager or someone starting a second career, we can help. We've done extensive research on the indoor golf business.  By combining surveys, data about businesses, traffic, weather and golfer demographics we've determined the keys to running a successful indoor golf center.

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Copyright © Yardstick Golf 2023
  • Home
  • Open a Center
    • Open a Golf Center
    • Indoor Golf Revenue Calculator
    • Golf-simulator-cost
    • Golf Simulator Design Ideas
    • StartupChecklist
    • Free Business Plan
    • Location Selection
  • Play at Home
    • Golf Sim Plans
    • Home Systems
    • Best Golf Simulator Software
    • Outdoor Golf Simulators
    • Golf Hitting Mats
    • 10 Best Golf Simulator Projectors
    • Best Golf Nets
    • 10 Best Indoor Putting Greens
    • Golf Simulator Impact Sreens and Enclosures
  • Reviews
    • GSPro vs E6 Connect
    • Motorized Push Carts
    • Best Lightweight Golf Bags
    • Best Golf Travel Bags
    • Best Golf Rangefinders
    • 7 Top Golf Cart Speakers
    • 8 Top Golf Cart Coolers
    • Golf Glove and Golf Grips for Sweaty Hands
    • Best Golf Alignment Sticks
  • Blog