How can fun budgets help your indoor golf center?

Could corporate fun budgets be an untapped source of potential customers for your indoor golf center?  Wouldn't it be great to get a new stream of customers at a time when your play is likely at its lowest!

Fun budgets are quite often the core of the "mood and morale" efforts at your local businesses.  They are used to show appreciation to employees, build team spirit and grow engagement.  It seems ever corporate manager has read "1001 ways to reward employees" and has implemented some sort of budget process and team to improve morale in their team.

If approached correctly, this could be a great way to fill out your tee sheet during business hours and could lead to new customer introductions.  You just need to find a way into the minds of the "fun event planners".  Having worked at a number of companies that budget for team building and fun events, I thought I'd share a few ideas to help you out.

Start by creating a package that you think would work for a corporate outing and build materials to spread the word (webpage, fliers, in store signs, etc) .  Captains Choice with a meal / beverage plan is probably the way to go since not all visitors will be experienced golfers.  I've found that a $50 budget per person is an average fun budget.  Build a list of the biggest local employers.  Try to work your way in through a couple of avenues:

• Make your current customers aware of this idea as a possibility
• Leverage linked in contacts to share the idea and ask them to share details with fun committees / event planners
• Call and inquire about offering a "corporate discount" as many businesses will market these to their employees
• On the call, also ask about help getting the word out about being a great team building event
• Offer a free round for anyone planning an event at your facility (I.e. give the golfers motivation to get their co-workers to visit)

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