I've recently run across a website called Bundle. It creates ratings on business based on spending patterns accumulated from credit card transaction data. It is all free for you to use. According to the bundle website:
"We use anonymous, aggregated spending data to rate businesses based on factors such as how often people go back, how many people go there and how much people actually spend. Using this data, we can learn a lot about whether a place is good, and further, whether a place is good for you."
I've now spend a little time on this website looking at indoor golf centers. I think indoor golf center owners and potential owners have a treasure trove of information here about their business. Here is an example of the kind of information on the website - I've removed the name and location of the center:
The first page on customers gives a pretty concise view of where customers are coming from and how the business ranks on popularity versus other local recreation.
In this example, 17% of customers are from the same zip as the facility and 69% are from the same county and almost all are from the same state. This does seem to vary a bit by location and it is worth checking out your own statistics.
This could be helpful in understanding where to spend your marketing dollars. The next set of charts they provide cover when your customers come to your facility.
This points to some opportunities around growing Tuesday through Friday traffic with targeted offers, leagues, demo days or other specials.