The average person checks their mobile phone nearly 150 times a day and spends almost 3 hours per day on a mobile device. They have their phones with them all the time and are much more likely to read a text than an email.
In fact, text messages are read 5 times more frequently than email messages
Text is an extremely powerful (and inexpensive) medium to get your message out, opened and READ! In fact, text Messages Get Opened 9 of 10 Times, and according to Frost & Sullivan, the real statistic is a "97% open rate."
If you have an iPhone like I do, you can't ignore the text message. It pops up, rings, and boom - I just opened and read it at the same time. But most businesses and organizations getting into text message marketing are doing it all wrong.
Some use the infamous Club Promoter Method: Blasting anyone and everyone in sight about your party of offer. Don't do this. It's the fastest way to end your relationship with your subscribers. It's repairable no doubt, but not the route to go down.
Instead, do this...
Send messages to your customers and subscribers just like you're talking to a friend. Don't be afraid to use LOL, ROFL, or other short words to get the message across. Friends talk that way. So talk like your talking to a friend in your text messages.
Then there's folks like Samantha J. who use text message marketing the "right" way to grow her business. A simple coupon text message to her customers on Black Friday turned into a simple 160 character text into $1,578 of new found profits straight into her business.
Not too shabby. :)
If you'd like to learn how to do this for your business, how to get started fast, and discover simple effective strategies to "move the needle", then check out Call Loop.
Enjoy - and come back and tell me how the service helped you!!
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