As the weather warms, school gets out and round outside really start to crank up, we thought we'd share a few ideas on interesting ideas to market your indoor golf facility that we've seen others doing:
Outdoor instruction simply cannot match the feedback and analysis you can get in a controlled environment loaded with sensors and video equipment. We've seen quite a few facilities marking the science of game improvement to get players to book hours on the simulators - with or without a pro giving lessons.
Not every kid feels comfortable at a course or driving range. Some have difficulty with heat and allergies. Offering an indoor golf camp is a fun an interesting way to learn the game. It can also be a great way to drive known bookings around low volume hours. Make sure you check into any special laws or licensing needed for running a camp.
This is a bit of a twist on the summer camp idea in that it is geared towards kids, just not for as long of a duration. You can offer a special for parents to play on other simulators while their kids attend the party.
Introduction to Golf
Target folks who would like to learn, but may be intimidated by going out on the course. Offer a spouses special for your regular players. Help them get started in the game and you can potentially grow a new base.
Leagues, Contests and Charity Events
Offer special events to draw in players. Contests like closest to the pin and long drive get folks in the door, but you'll probably have a little work to do to keep them there.
Fitting and Demo Days
Partner up with your local sales reps. Offer your customers a chance to come hit all the new clubs in one place. You may even be able to get a piece of the action on equipment sales if all goes well.
If you have food and beverage capabilities, you can offer a combo package of food, drink and play time on the machines. Do a promotion to keep cool at the hottest part of the day and come in for a round and a drink.
It rains during the summer and you can offer a place to play when other courses can't. Give a "Rain Check" coupon to local clubs to let players come to your facility and get a discount when it rains.
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