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Summer Indoor Golf Marketing Ideas

8/18/2013

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As the weather warms, school gets out and round outside really start to crank up, we thought we'd share a few ideas on interesting ideas to market your indoor golf facility that we've seen others doing:

Game Improvement 
Outdoor instruction simply cannot match the feedback and analysis you can get in a controlled environment loaded with sensors and video equipment. We've seen quite a few facilities marking the science of game improvement to get players to book hours on the simulators - with or without a pro giving lessons.

Summer Camp 
Not every kid feels comfortable at a course or driving range. Some have difficulty with heat and allergies. Offering an indoor golf camp is a fun an interesting way to learn the game. It can also be a great way to drive known bookings around low volume hours. Make sure you check into any special laws or licensing needed for running a camp.

Birthday Parties 
This is a bit of a twist on the summer camp idea in that it is geared towards kids, just not for as long of a duration. You can offer a special for parents to play on other simulators while their kids attend the party.

Introduction to Golf 
Target folks who would like to learn, but may be intimidated by going out on the course. Offer a spouses special for your regular players. Help them get started in the game and you can potentially grow a new base.

Leagues, Contests and Charity Events 
Offer special events to draw in players. Contests like closest to the pin and long drive get folks in the door, but you'll probably have a little work to do to keep them there.

Fitting and Demo Days 
Partner up with your local sales reps. Offer your customers a chance to come hit all the new clubs in one place. You may even be able to get a piece of the action on equipment sales if all goes well.

Bundle Deals 
If you have food and beverage capabilities, you can offer a combo package of food, drink and play time on the machines. Do a promotion to keep cool at the hottest part of the day and come in for a round and a drink.

Rain Checks 
It rains during the summer and you can offer a place to play when other courses can't. Give a "Rain Check" coupon to local clubs to let players come to your facility and get a discount when it rains.

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  • Home
  • Open a Center
    • Open a Golf Center
    • Indoor Golf Revenue Calculator
    • Golf-simulator-cost
    • Golf Simulator Design Ideas
    • StartupChecklist
    • Free Business Plan
    • Location Selection
  • Play at Home
    • Golf Sim Plans
    • Home Systems
    • Best Golf Simulator Software
    • Outdoor Golf Simulators
    • Golf Hitting Mats
    • 10 Best Golf Simulator Projectors
    • Best Golf Nets
    • 10 Best Indoor Putting Greens
    • Golf Simulator Impact Sreens and Enclosures
  • Reviews
    • GSPro vs E6 Connect
    • Motorized Push Carts
    • Best Lightweight Golf Bags
    • Best Golf Travel Bags
    • Best Golf Rangefinders
    • 7 Top Golf Cart Speakers
    • 8 Top Golf Cart Coolers
    • Golf Glove and Golf Grips for Sweaty Hands
    • Best Golf Alignment Sticks
  • Blog