Its been a pretty good winter and hopefully that has meant strong traffic for indoor golf centers. With some really warm days this weekend and folks starting to get outside, I thought I'd take a quick peek at one section of our Golf Center Owner survey around increasing play during good weather.
The chart to the left shows responses to what things golf center owners feel provide the most lift in terms of increasing play at their stores.
Leagues and discounts / promotions were reported to be the most effective in increasing play.
Memberships and Corporate events were also reported to be good ways to increase your customer volume.
Before play starts to slow down, get some information up in your golf center about spring and summer leagues, membership specials and corporate fun events. The best time to get the word out is while people are still in your facility. It might even be good to talk to them and get feedback on times and days that would be most effective for league participation.
Corporate events might be a good avenue for getting mid-week traffic as explained in our last article on "fun / team building budgets". Another interesting option is to work with local colleges to offer a continuing study program on golf as explained in more depth in this blog article.
What other creative ideas are you finding help increase play during the summer months?
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